“It challenges my decisions.”
That’s how Samia Bouazza describes it. The Multiply Group CEO doesn’t just run board meetings : she consults a virtual AI-powered board created by Aleria, an Abu Dhabi-based startup.
This system doesn’t replace humans. But it questions them. Constantly. Strategically. It helps, even the biggest executives with infinite experience in their jobs.
An AI joins the boardroom
Multiply’s majority shareholder? IHC. The UAE’s largest listed company. It recently placed an artificial intelligence entity, Aiden Insight, as a formal board observer. An other tool developed by Aleria.
Not as an experiment. As a move toward a different kind of decision-making.
Not just analytics : strategy
Aleria’s tool is not a dashboard. It’s a governance partner. It participates in due diligence, scenario modeling, long-term strategy. It is not human, but it shapes human behavior. And that’s the point.
The Abu Dhabi edge
This isn’t Silicon Valley. It’s not San Francisco. But it might be more daring. Abu Dhabi is building a board culture where AI isn’t support, it’s embedded. In Multiply Group’s case, it’s already influencing decisions with measurable impact.
A philosophical shift
Can a machine co-steer a company’s future? Where’s the line between advisor and actor? In this quiet revolution, power becomes data-driven. Decisions become distributed. And leadership is redefined.
A new normal?
Abu Dhabi is watching closely. So are Dubai, Singapore, and Geneva. Multiply Group is on the top of innovation. But many other companies are following. It will be, tomorrow, the new normal of business executives.
